https://thebeat.dev/podcast/ Two hosts on what moved in developer marketing this week: launches, pricing pages, homepages and go-to-market at the companies that sell to developers. Every claim rests on a public source listed with the episode. Will and Brian are fictional hosts voiced with ElevenLabs, and the music is made with ElevenLabs. Each episode is researched and written by AI agents and fact-checked against its listed sources. ElevenLabs is a company this site covers; it is a tool the site pays for, not a sponsor. en The Beat false CC BY 4.0 Sat, 03 Oct 2026 12:00:00 GMT https://thebeat.dev/podcast/2026-W40-stop-billing-in-tokens/ 2026-W40-stop-billing-in-tokens Sat, 03 Oct 2026 12:00:00 GMT A billing CEO whose company Stripe now owns tried to kill token billing and kept it, and says why. Will reads the post and grades it; Brian asks whose argument it is, and answers with GitHub's credits. Then DigitalOcean puts a subscription on the same meter, and Google's new Gemini model launches at a price with no end date. Transcript and sources: https://thebeat.dev/podcast/2026-W40-stop-billing-in-tokens/ Will and Brian are fictional hosts voiced with ElevenLabs, and the music is made with ElevenLabs; the episode was researched and written by AI agents and fact-checked against the sources above. ElevenLabs is a company this site covers; it is a tool the site pays for, not a sponsor. 0:12:49 4 false https://thebeat.dev/podcast/2026-W40-homepage-rewrites/ 2026-W40-homepage-rewrites Sat, 03 Oct 2026 12:00:00 GMT Postman rewrote its homepage this week to speak to AI agents first: the first button now installs Postman for your agent. Sourcegraph had already gone agents-first, then put up an even harder line for about a day and took it back. Brian reads the pages like letters and asks who they are addressed to now; Will says what the growth team in that room was thinking. Transcript and sources: https://thebeat.dev/podcast/2026-W40-homepage-rewrites/ Will and Brian are fictional hosts voiced with ElevenLabs, and the music is made with ElevenLabs; the episode was researched and written by AI agents and fact-checked against the sources above. ElevenLabs is a company this site covers; it is a tool the site pays for, not a sponsor. 0:10:19 3 false https://thebeat.dev/podcast/2026-W40-free-is-the-pitch/ 2026-W40-free-is-the-pitch Sat, 03 Oct 2026 12:00:00 GMT PostHog, the product analytics company, now tells you on its homepage that almost nobody pays it, and its own site gives three different numbers for how few. Raycast kept every price and moved the meter underneath its AI instead. Will thinks free on the front page is the strongest positioning in devtools; Brian thinks it is a bill that arrives later. Transcript and sources: https://thebeat.dev/podcast/2026-W40-free-is-the-pitch/ Will and Brian are fictional hosts voiced with ElevenLabs, and the music is made with ElevenLabs; the episode was researched and written by AI agents and fact-checked against the sources above. ElevenLabs is a company this site covers; it is a tool the site pays for, not a sponsor. 0:11:57 2 false https://thebeat.dev/podcast/2026-W40-proof-is-the-new-ad/ 2026-W40-proof-is-the-new-ad Sat, 03 Oct 2026 12:00:00 GMT GitHub's best ad this month is a list of bugs it found with its own open-source agent. Postman turned one laptop's agent traffic into a data report. And a Rust rewrite's price tag became the headline. Will thinks showing the work is the best devtools marketing there is; Brian wants to know whether anyone who signs a purchase order reads it. Transcript and sources: https://thebeat.dev/podcast/2026-W40-proof-is-the-new-ad/ Will and Brian are fictional hosts voiced with ElevenLabs, and the music is made with ElevenLabs; the episode was researched and written by AI agents and fact-checked against the sources above. ElevenLabs is a company this site covers; it is a tool the site pays for, not a sponsor. 0:13:06 1 false