- pr Size your market against a plateauing developer population
Sizing a market, setting awareness targets, or choosing between broad reach and segment depth in a developer GTM plan.
- ex Juggler launches on reputation and a runnable repo
A solo, unfunded open-source launch topped Hacker News because the maker's decades of public credibility did the marketing and the artifact was runnable the moment you hit the repo.
- hire Major League Hacking
A stated five million developers, 1,000+ events a year across 100 countries, with Google, GitHub and Snowflake among the partners buying into the programme.
- hire Plug.dev
A managed network of coding creators with audiences from 52K to 1.8M subscribers, running cross-channel campaigns on Reddit and daily.dev, with Neon, Dub and Descope among the named clients.
- 08-04 Getting into the MCP directory is app-store review now, not a web form
Anthropic's Connectors Directory is a gated, vetted distribution channel with no published review clock — a reminder that shipping an MCP server isn't the same as getting it in front of users.
- W31 Twelve months or six weeks — the deprecation window is the positioning now
MCP's biggest spec revision started a twelve-month migration clock under every MCP server the same week GitHub retired Models on a six-week runway with no like-for-like replacement. How you end things is becoming as much of a marketing surface as how you launch them.
- W28 The agent reading your docs is starting to shop
Machine-mediated discovery moved a step this week — from AI assistants reading your docs to agents comparing and picking vendors — while a zero-budget open-source launch topped Hacker News on reputation alone.
- 07-17 GEO for devtools: what to do when the reader is a model
Machine-mediated discovery is real — Vercel gets 10% of signups from ChatGPT — but most of what's sold as GEO is ritual. The work that pays is docs and API surfaces you should want anyway.