Archive — this section is closed; depth now ships as a long special issue. Current coverage: signals · the week.

• 2026-08-06
  deep dive The deprecation that didn't burn anyone

  Five sunsets landed in six weeks — on clocks of 27 days, 29 days, a month, five months, and twelve months. The window is what gets quoted, but the mechanics decide who gets burned. A working anatomy of the clean deprecation, and the checklist for running one as the campaign it is.
• 2026-07-30
  deep dive Four numbers that survive the CFO: what a developer motion should actually report

  62% of DevRel teams now report to the C-suite, but only 18% can tie their work to revenue — and the vendors' own dashboards are starting to hand your CFO usage numbers whether you report them or not. The fix is four auditable numbers, each with a known cost to collect.
• 2026-07-17
  deep dive GEO for devtools: what to do when the reader is a model

  Machine-mediated discovery is real — Vercel gets 10% of signups from ChatGPT — but most of what's sold as GEO is ritual. The work that pays is docs and API surfaces you should want anyway.
• 2026-07-06
  deep dive Time-to-value: the growth engine hiding in your onboarding

  For a developer product, the minutes between install and first success predict adoption better than almost any campaign. Here's how to find that path, measure it, and pave it.