Archive — this section is closed; depth now ships as a long special issue. Current coverage:
the wire ·
the week.
> deep dives
Deep dives
Longer, researched pieces — one subject taken all the way down. Where the
guide is a reference and the week is the pulse, these are the deep cuts,
each sourced back to the research and the practitioners.
- 2026-08-06
Five sunsets landed in six weeks — on clocks of 27 days, 29 days, a month, ten months, and twelve months. The window is what gets quoted, but the mechanics decide who gets burned. A working anatomy of the clean deprecation, and the checklist for running one as the campaign it is. - 2026-07-30
62% of DevRel teams now report to the C-suite, but only 18% can tie their work to revenue — and the vendors' own dashboards are starting to hand your CFO usage numbers whether you report them or not. The fix is four auditable numbers, each with a known cost to collect. - 2026-07-17
Machine-mediated discovery is real — Vercel gets 10% of signups from ChatGPT — but most of what's sold as GEO is ritual. The work that pays is docs and API surfaces you should want anyway. - 2026-07-06
For a developer product, the minutes between install and first success predict adoption better than almost any campaign. Here's how to find that path, measure it, and pave it.